How to Stand Out on Airbnb

You’ve heard us say it many times before. In order to increase your bookings and nightly rate, you have to give potential guests a Wow factor. This gets them to stop scrolling and checking it out your property.

Focus on Design

Standing out on Airbnb starts with not just good but great design, that will capture your audience as they scroll for properties. It’s all about first impressions, and luxe design lets your property market itself. When transitioning a property for use as an Airbnb be sure to keep the end design as the primary goal. Your space should be inviting to guests, with the comforts of both home and a luxury hotel stay. Renovated properties simply show better and get more bookings, so using a pleasing color palette, trendy furnishings, and eye-catching decor will emanate a vibe that guests will rave about. It’s simple: properties that are expertly outfitted, on trend, and renovated always perform better, and will give you a good shot at that 5 star review.

Add Amenities

One of the easiest ways to up the guest experience is by adding special little touches. You want to think about all the little things your guests might need for their stay. It should offer a mix between the comforts of home but also elevated luxury amenities that they would expect in a luxury hotel stay. Think fully-equipped kitchens that allow them to bake and prepare meals just like at home, soft cushy mattresses outfitted with high thread count luxury linens, high speed wi-fi and complete guest area guides. And extras like beach towels, bikes, board games, or a charcuterie board on arrival, all give your guests a reason to book with you. It’s all about making their stay unforgettable.

Be Unique

How can you create and market a distinct advantage that piques curiosity and draws guests in? Can you add a sauna, offer a local experience inclusion like kayak rentals, or incorporate a game room? All of these give you an upper advantage over the competition. Bonus if the property is in a unique setting like on a lake, near a national park, or has unique architecture like a yurt, tree house or airstream.

Standing out from the crowd is all about showcasing what makes your rental one-of-a-kind. You want to size up your competition and then out do them at every turn. With a striking design, luxury amenities, and a touch of uniqueness, your Airbnb will get more bookings and rave reviews. And we all know what those 5 star reviews mean…more boost and visibility for your listing.

Want to check out one of our properties? Check out our Charleston, SC stays on Seabrook Island here!